There’s a reason why the job outlook for video editors is expected to increase by a staggering 29% over the next decade. In the past video was a luxury reserved for on-job training and commercials.
These days, it’s hard to find a business that couldn’t benefit from some form of video content. But, exactly how can this type of video content marketing help improve your business?
If you want to learn the answer to this question, you’re in the right place. In this guide, we’ll teach you why video content is now vital for any business operation.
Video Content Makes Things Easy to Understand
Let’s face it, most people’s attention span isn’t what it used to be. Because of this, it can be hard to expect the average person to fully comprehend your written word.
Luckily, video content is coming to the rescue. Maybe you need a complicated, technical subject broken down into understandable chunks. Or you could be preparing an onboarding job training video so your new hire isn’t overwhelmed by stacks of paper.
Regardless of the reason, well-made video content has always been more engaging for the majority of the population than reading alone. This makes it much easier to explain difficult or dense subjects without losing your viewer’s attention.
Videos Are Easily Shared
In the age of social media, the importance of organic content sharing is more important than ever. Unfortunately, certain types of written content aren’t as likely to be shared as others.
For example, let’s say you own a plumbing business. The article published on your site “How to Fix Your Broken Toilet Quickly” might not be getting much traction.
But, if you release a video with the same title, then there’s a higher chance it will be shared by friends, family, and others through their Facebook or messaging. This is thanks to the fact that a video of someone fixing a toilet is much easier to understand than an article.
Video Content Is Easy to Make
In the past, you would need large budgets to get good video content creation. These days that’s no longer the case. Now, you can make effective video content on a shoestring budget.
You don’t even need to make a new concept. Spokesperson videos take your existing written articles and transform them into video format. That way, you’re appealing to both people in search of articles and people in search of videos.
Make the Most of Video Content
We hope this article helped you learn why video content can be vital for every business. However, remember that not all video content is created equally.
If you make low-quality videos, then there’s a good chance they’ll be ignored. So, make sure you invest in professionals to help with your video content strategy.
Did you learn something about video in this article? If so, then you’ll enjoy the dozens of similar topics on our site. Keep exploring to find them all!