Over 80% of marketers attest to the effectiveness of SEO.
The problem for most business owners is that grasping SEO in all of its intricacies can be overwhelming. If you don’t put the time into understanding it, you have to surround yourself with people that do. SEO is the most important inbound marketing tool that small businesses have.
One important aspect of SEO is how you create content. A good business blog can go a long way in positively impacting your SEO strategy, but one important question has to do with content length.
Is content length a big Google ranking factor or does high-ranking content depend purely on keywords? Keep reading and we’ll help you improve your business blogs with the best SEO practices.
The Importance of Content for SEO
Content helps you improve online visibility, searchability, rankings, and traffic – all of which are crucial aspects of SEO performance. On a business blog, your content should always provide the reader with useful information that stirs them enough to engage with your call to action.
Not all content is able to do this, however. Plenty of business owners have the misconception that their content is a vessel for keywords to appeal to search terms and algorithms. This may have been a somewhat effective method in the past, but these days content has to be informative and relevant.
Keywords do still play a role as one of your search engine optimization techniques. They’re more helpful in determining good topics and in meta tags, titles, and descriptions. What really helps with SEO is your content’s ability to garner a readership, which leads to more shares and more visibility.
Does Content Length Matter?
Content length does clearly play a role in SEO. Studies have shown that long-form content ranks consistently higher than shorter blog posts. The algorithm doesn’t use word count as a Google ranking factor, however.
What long-form content does is provide the backdrop for various other SEO ranking criteria. Longer blog posts tend to contain more information, which in turn gives you more backlinks. Backlinks are one of the most important factors in boosting SEO.
Longer content is also more shareable and gets more social media engagement. Because word counts are higher, they take longer to read, which reduces click-through and heightens dwell time. All of these things factor heavily into SEO ranking.
How to Implement Long-Form Content Into Your Business Blogs
Now that you know why longer content is better for SEO, it’s time to figure out how to implement greater content length into your business blogs. As a business owner, it can be difficult to write longer content, but it’s worth the struggle.
If you’re having trouble writing SEO content, hire a digital marketing firm to give you a hand. Someone that combines great writing skills with SEO and industry knowledge can be the key to unlocking your SEO strategy.
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