According to studies, the average American family spends $2,000 every year on energy bills.
The HVAC industry is absolutely thriving right now, but how do you get your slice of the pie? It can be tough to get new customers, especially in the HVAC industry.
You know that you need more customers, but it feels like a never-ending cycle of cold calls and door-to-door sales.
But don’t worry. We have the perfect solution for you! Keep reading because, in this blog post, you’ll learn how to get and close an HVAC lead.
Optimize Your Website
To build trust and authority in your marketplace, you need to do things like target long-tail keywords, use the same domain name on your site and in the URL, create citations with Google maps, update your site with fresh content.
But you must also go above and beyond your competition who is also optimizing their site. You need to do more than the basics by speaking to your customer persona; answering questions.
It’s also important to always write in a natural voice (not salesy), and provide massive value upfront, etc.
Also, having a Google my business listing can be a powerful way to generate fresh leads from Google for HVAC businesses.
Master SEO
If you want your customers to find you, I have to master SEO. If you can rank high in Google for certain keywords, your customer will see your site come up which can lead to click-through to your website.
From there they may contact you or at least keep you within mind when they do need HVAC services down the road.
You need to know their pain points and what they fear most about the HVAC service process. Once you have this information, head on over to Google and begin searching for these terms:
“HVAC troubleshooting guide”, “replacing your HVAC system”, “how to fix an AC unit”. Anyone who is searching for these phrases and terms is most likely looking for a solution.
Create Content Around Their Problem
You need to create blog posts, videos, and infographics that teach your customer how they can solve their problem. If the pain point is that you don’t know how to fix your HVAC system, write an informative post.
These posts can include both step-by-step instructions as well as a video that walks you through it.
If your customer fears speaking to the HVAC service company because they are worried about what they will charge them, create a blog post where you break down the common misconceptions your customers have.
Email Marketing
I cannot stress enough how important email marketing is if you want to generate leads. One of the best ways to start this relationship is by offering a free ebook or guide on a topic your customer will find beneficial.
This could be as simple as “5 Ways to Reduce Your AC Bills This Summer” for those looking at lowering their energy usage during the summer months.
Email marketing is also a great way to generate returning clients.
Generate Your Own HVAC Lead Now!
Now that you understand how to generate an HVAC lead and close them, it’s time to put this information into practice. By following this advice, you’ll be able to create a lead funnel that will help you convert more leads into customers.
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