Brand promotion is a powerful marketing opportunity that entails numerous strategies such as the use of custom keyrings. These items have emerged as popular and cost-effective promotional items that any company or organization can deploy to take its brand to the next level.
Since they are tangible and functional, they remind users and those with whom they interact on a daily basis about your brand. However, designing, buying, and using custom keyrings comes with its own set of challenges that your business should be aware of.
If you are looking for a successful promotional campaign, here are the main challenges and their solutions.
Poor Brand Information
Poor communication of proper brand information is a major challenge that many companies and organizations face when designing and using custom keyrings. Often, many of them ignore the importance of conveying the brand information in the right way, especially since keyrings are small.
To keep this challenge at bay, ensure that your keyrings reflect the culture of your business, have a brand logo, and if possible, the name. So, why don’t you cut the tag into the shape of your logo so that you only have to write the name?
Also, ensure the company colors are reflected in every way to make it easy for the audience to notice your brand instantly.
Buying Custom Keyrings from the Wrong Seller
Have you interacted with branded item sellers already? If not, then you might have a challenge knowing the legit ones from the scammers. Choosing the wrong seller can result in problems such as poor quality and designs or loss of your branding funds.
Fortunately, you can learn more about reliable sellers such as Rocket Badge from online reviewers and previous customers on social media platforms. Take your time to understand the best seller before contacting them.
A reliable provider will be open about their manufacturing processes and will guarantee that your bespoke keyrings will satisfy the required standards.
Lack of Innovativeness
It is critical for your custom keyrings to stand out because the market is very competitive. Unfortunately, one of the challenges that many businesses face when designing custom keyrings is a lack of authenticity and innovativeness.
As such, they partially copy other brands and end up with generic keyrings that are not very effective.
A good solution is to come up with a design that beats the competitors while elevating your brand in the eyes of the audience. Using reputable sellers with a detailed design catalogue can help you unleash your creativity to design attractive custom keyrings that will appeal to your audience.
Low-Quality Material
The materials used to make custom keyrings can influence their appeal on top of durability. It is sad that some entrepreneurs still fail to choose the right materials for their audience, which leads to ineffectiveness. The wrong materials also result in products that are not durable, so your brand will not be exposed for long.
If investing in the most premium material is too costly for your budget, choose what gives you value for the money. Working with reputable sellers can give you amazing discounts on high-quality products, so check well.
High Cost and Budget Constraints
Generally, marketing is not a cheap affair. As mentioned, some custom keyring materials can be costly, especially metal and enamel. However, using the wrong sellers with exorbitant prices for every piece can really take a toll on your budget.
Make sure that you allocate enough money to buy custom keyrings and give them out to the right audience. You can also compare costs given by different sellers to see the difference and pick the appropriate one.
Failure to Consider the Target Audience for Custom Keyrings
The target audience will definitely determine what kind of keyrings to buy. Failure to make this consideration will lead to a lot of problems. It can make a difference between an effective brand promotion campaign and a failure.
So, before customizing the keyrings, make certain that the interests of your target audience are adhered to. Do they prefer metal keyrings or PVC ones? Whatever the case, ensure it is part of the design.
Not Considering the Environmental Impact
In an era where sustainability is a big concern, ignoring the environmental impact of your promotional keyrings can be bad for your brand image. It is a bad idea to use non-recycled or single-use materials, especially if you want your brand to promote sustainability.
The best way is to choose eco-friendly materials that demonstrate how dedicated you are to sustainability. Also, be sure to highlight your efforts to decrease your carbon footprint so that your audience can appreciate the custom keyrings.
Conclusion
While custom keyrings are a wonderful brand promotion tool, businesses must be aware of potential challenges to maximize their efficiency. You can turn custom keyrings into powerful tools for promoting your brand by avoiding all the challenges we have mentioned above.
If you have been making any of the above mistakes, you now know what to do to avoid them. All the best.
