Plumbers make up a $125 billion industry today. This means that you have plenty of competition vying for the same customers. It’s a trade that is of the utmost importance since so much of our infrastructure depends on running water and utilities.
One must-have tool for your plumbing business to compete is a quality website. We’ve got you covered if you need a strong web presence but aren’t quite sure how to get it.
Here’s what you need to know about putting together a quality plumbing website that will generate new business for you.
1. Know Your Business and Your Audience
The first thing you need to do is make sure that you fully understand your company and the customers that you serve. The plumbing industry is vast, which means that plumbers serve a variety of different types of customers. Assess your business and understand whether you are mainly trying to go after residential, commercial, industrial, or other segments of customers.
Understand your local community and make sure that your web content reflects this understanding. This will allow you to draw in customers by designing your site in a way that attracts them by first understanding your niche. Quality plumbing websites should also reflect the theme and tone of your company to raise your brand awareness and recognition.
2. Start With SEO in Mind
Many professionals make the mistake of building their plumber website first and focusing on search engine optimization (SEO) later. You can always optimize your site later, but it creates an uphill battle. Instead, build your site from the ground up knowing what keywords you’d like to hit and designing your site with intention.
This is crucial since search engine optimization is the most important form of marketing today. You have a better chance of attracting your ideal customer while also growing your Domain Authority (DA), Page Authority (PA), and other important metrics from the very beginning.
This is especially important since plumbing is a hyper-local form of business, and local keywords can help you attract the specific customer you are looking for. Search engine optimization will also help you by creating a working link strategy, content strategies, and other elements of SEO that will make a difference long term.
3. Work With a Professional Web Designer
You’ll also need the help of a professional to make sure that your website lives up to its full potential. Trying to do too much yourself will cause you to hit a blind spot eventually. The professionals you hire should have experience not just in web design, but also in the web design principles specific to your industry.
They will help you get the most out of your resources and build a site that gains traction, wins your local rankings, and generates new business quarter after quarter to increase your company’s profit margins. Professionals can also make sure that your website is aesthetically pleasing and on-brand so that customers know exactly what to expect when doing business with you.
It’s also helpful to hire professionals because they can give you regular site updates. This lets you focus on your plumbing work knowing that your website is always optimized and at its best.
4. Make Use of Quality Multimedia
It’s important to recognize that the best websites are no longer just text-based. You need to use all facets of multimedia to build a website that can compete for customers and keep them engaged.
Today’s web user does not have the attention span of yesterday’s, so your site needs quality photos and video that will quickly orient them and let them know what your company is all about.
Most people today browse from mobile devices and prefer this type of multimedia content. Everything on your side should be built around a strong call to action (CTA) so that people also know what to do next.
5. Include a Blog
Websites for a plumber should also have a well-written blog that gets updated regularly. This keeps your site SEO-ready and enriches it with content. Your blog also keeps your site from becoming static and generates fresh traffic. It provides plentiful free content for your visitors to get up to speed on the plumbing industry and the work that you do.
Make sure first and foremost that your blog is highly informative and engaging. Include authoritative links, high-resolution photos that you have the rights to, and well-sourced information that displays your expertise on your subject matter.
6. Focus on User Experience (UX) and Work Out the Kinks
Finally, make sure that you also build your site to be functional and a joy to use. When you focus on the user experience (UX), you never have to worry about whether people are getting the message.
This is especially important for service websites since most people are visiting once they are looking for what you provide. A frustrating website is an easy way to lose business from people by making them look elsewhere.
You can look into EZ Service Websites that will help you get started and launch your site quicker.
Make the Perfect Plumbing Website
These tips will help you when you want the ideal plumbing website to attract customers and generate new business. Apply these points so that you can take your plumbing business to the next level and hit all of your goals this year.
Begin with these tips and rely on our site to stay up to date on information that’ll help your company flourish.
