Top Business Analytics Tools


A lot of data-related terms have emerged in the technology space, and you may be confused between various of them. Data analytics, business analytics, business intelligence, and data science are some of the popular ones. Though they differ on various aspects, the ultimate goal of all companies is to gather raw data and transform them into useful insights. If we focus on business analytics, it is the process that involves the use of statistical methods and technologies to analyze historical data to draw meaningful conclusions and make better decisions.

Business analytics has become so important for companies today that a lot of players have stepped into making advanced tools for it. In fact, every Business Analytics training program today covers modules on how to use these industry tools and become more employable. With so many options available, you may be confused about which business analytics tool to choose for your organization.

So, this article makes your task easier by listing some of the most preferred business analytics tools available in the market. Based on your specific needs, you may select an appropriate tool after looking at all the features they offer.

So, let’s dive in!


Power BI

What can be better than a business analytics tool offered by well-known tech giant Microsoft? Power BI is a powerful business analytics platform that allows you to connect to and visualize any data and gain deeper data insight. It is a scalable platform for self-service and enterprise business intelligence known for creating memorable reports personalized with your KPIs and brand. Moreover, you can get fast AI-powered solutions to your business queries, even when you ask them using conversational language.


Tableau describes itself as a visual analytics platform that transforms the way people use data to solve business problems. With an aim to make organizations more data-driven, Tableau is a flexible, powerful, secure, and end-to-end business analytics tool that drives resilience and value through powerful outcomes. Verizon, Honeywell, Lenovo, Hello Fresh, and Lufthansa airlines are some of the popular clients of Tableau. It is known to take any kind of data from almost any system and transform it into actionable insights with ease.

Qlik Sense

Qlik Sense is an end-to-end analytics and data management platform that allows for open-ended and curiosity-driven exploration. It gives you access to the most advanced and user-friendly business analytics software solution in the industry. The tool has a unique Associative Engine and Cognitive Engine, which allows it to know the data and take cues from the users, find hidden trends and correlations that drive real transformation. Additionally, it provides users with machine-driven analysis and insight suggestions that are context-aware.


Sisense is a business analytics software that allows your organization to embed analytics from large disparate datasets. It gives them the end-to-end technology to easily join large datasets and create one neat and centralized repository of all data, involving no scripting or expensive hardware. Using the tool, you can drill into details and zoom out for a bigger picture. The results that you see on the dashboard are quick, fun to enhance, and easy to absorb. You will find a variety of dashboard widgets to pinpoint the best visualization for the data at hand.

Dundas BI

Professionals consider Dundas BI an exceptionally flexible business intelligence platform that simplifies the entire analytics process and allows them to visualize and analyze data. It helps enterprises transform raw data into actionable insights through interactive dashboards, visual data analytics, and reports. The tool’s rich end-to-end capabilities remove the need for organizations to use multiple tools to prepare, analyze, and visualize data. It is like one product with infinite possibilities at one price that saves considerable time and effort of the organizations.

SAS Business Analytics

If you are looking for a single, easy-to-use interface that lets you query data from multiple sources and then create interactive dashboards, then SAS Business Analytics is for you. The tool doesn’t require you to have advanced analytical skills to access, blend, shape, cleanse, and prepare data. All tasks are integrated automatically with downstream analytics and have built-in traceability and data lineage capabilities. You can make data-driven decisions by assessing possible outcomes with easy-to-use predictive analytics and smart algorithms.

Oracle Analytics Cloud

This is another advanced business analytics software that lets you gain comprehensive business intelligence with augmented analytics to help your business grow through unique insights. The tool uses embedded artificial intelligence and machine learning to analyze data from across the organization so that you can make smarter predictions and more informed decisions. Moreover, Oracle was named a visionary in the 2021 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms for its ability to execute and completeness of vision.

Zoho Analytics

With over 2 million users, including great brands like IKEA, HP, Maruti Suzuki, Hyundai, Johnson Control, and PETA, Zoho Analytics has become a well-known name in the business analytics space. Using the tool, you can track key business metrics, identify outliers, see longtime trends, and uncover hidden insights. It allows you to gather data from multiple sources and blend them together to build cross-functional reports and dashboards. It allows AI-powered analytics, and you can use its intelligent assistant Zia to ask questions in natural language and get the answers in the form of reports.

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