The Best Way to Market Your Dental Startup in 2023


It’s no surprise that you’re interested in starting a new dental services business. From new dental offices to dental products, more people than ever are looking for help with their teeth. That’s why the dental market is expected to grow to a value of $30 billion by 2027.

If you have a dental startup and are having trouble getting new patients, you need to invest in dental marketing to get more attention. Below are some tips you can use to get new dental clients.

Build a Website

A website is the number one priority for a new dental startup to get up and running. People constantly search the internet for information about businesses they work with. If you have no web presence, it’s hard to let people know about what you offer.

A website is a perfect way to offer that information. It’s easier than ever to start one, with one-click installations and pre-built themes letting you get a website up within a day. Countless designers and developers are also available for those who want to create a better experience. Once you have a website up, it will act like a 24/7 salesperson for your business.

Create a Blog

You can do more with a website after you finish building it. It’s also helpful in getting organic search traffic from Google. One of the best ways to do this is with a blog and dental SEO marketing.

A blog is helpful for targeting keywords on Google that people search for. These are questions people have and people looking for dental services. You can use keyword research tools to figure out what these topics are. Once you have a list of phrases with low competition, create quality content for your blog.

Create Local Listings

Unfortunately, your local listings won’t get created automatically. This is a problem when so many people search Google Maps to find dental companies. To do this, you need to sign up for a Google My Business account. You’ll get a PIN code sent to your physical address on a postcard. Once you have this code, you can sign up for your account.

Set up all your business information on your page. Once you get this information set up, work on the other local business directories to be sure all the information matches.

Promote Reviews One of the biggest problems new dental startups have is trust. There are already many dental companies locally and globally. Why should someone trust you over another brand?

One way to build trust is by generating positive reviews. Someone is more likely to trust what you say if there is already good feedback from other clients. You can ask your current customers to leave honest feedback on Google and other review websites. Don’t try to coax them into good reviews. Try to provide fantastic service and ask people to talk about their experiences.

Network With Others

You aren’t competing with every other dental business in your area. There may be some with who you directly compete, but others may have other complementary services. This is especially true if you offer a specialized service and don’t have a general practice. You can network with generalist providers and use them for references for new patients.

Try to attend as many networking events as possible and connect with people online. You can find situations where everyone wins and gets an increase in business.

Get Social

Social media has become one of the top ways to reach potential customers. It doesn’t matter if you have a consumer product business or run a local services company. Getting on social media websites is a great way to promote your brand and reach your target audience.

Be sure to set up social media profiles on sites you expect your visitors to visit. At the bare minimum, get on Facebook and encourage people to follow. You can also set up accounts on other websites if you have the resources. Once you start building a following, start posting valuable content. This will help you increase your brand’s authority and build trust with your community.

Create an Email List

One of the hardest parts about marketing is reaching people who you’ve reached before. If you don’t have a way to contact those people directly, you’ll need to spend marketing dollars to do it again. Otherwise, you must count on someone to remember your business when they need your service.

Building an email list is one of the best ways to keep in contact with people. Add your current clients to a list and encourage website visitors to join by giving you their email. Once they do, you can send informative content and promotions to people interested in what your dental business offers.

Thank Your Clients

Keeping a good relationship with your current clients is one of the best ways to grow your new dental business. Many people get dental services and don’t think of them again until they need more help. But if you can keep your business in your client’s minds, it will give you more salespeople for your business.

You send thank-you cards, ask for referrals, make follow-up calls, and much more. Everything you do to improve your relationship with your clients will improve brand loyalty. As a result, people will enjoy working with you. This will make people more likely to refer people to your business when someone they know needs help.

It’s Not Easy to Grow a Dental Startup

It’s challenging in any situation to grow a new business, and a dental startup is no different. If you don’t have a strategy to increase your brand’s presence, you won’t easily get new clients and grow your business.

Luckily, you can use many marketing strategies when starting a dental practice. Remember the tips above and try them to start growing your new dental practice.

Head back to the blog if you want to discover more ideas that will help you grow your new dental business.