Search engines are continuously making revisions to improve search results. These optimized and quality results are aimed to provide the intended solution to the searcher. Every time the search types in a query a list of possible results is displayed according to SERPs ranking. To make sure all results solve the searcher’s query search engines analyze the stats and rate websites accordingly.
Due to increased dependency on online search, Google has introduced these three factors as the most prominent ones.
- Business Listing
- Voice Search
- E-A-T Factor
Assume that you own a grocery store in Toronto. You have a local business in the most competitive market. You are planning to increase sales revenue by creating local awareness. All you need to do is hire the best Toronto SEO agency to manage your SEO activities.
SEO is a technical and profit-oriented marketing strategy. It takes time, planning, and dedicated research to work on the optimized results. Therefore, it is impossible to manage it yourself if you are busy running your store as well.
The top things that your SEO agency will focus on will help you boost your local search engine marketing. So, whenever a local customer searches for a grocery store your business will appear on the top results. You need to have a website and a local business listing as well.
Local business listings have a high impact on SEO marketing. Your business should be listed on all, mostly local business directories. This helps Google bots to index your business information in local directories so that whenever a search request is generated from that locality, your business appears on the top.
However, listing your business details in local directories is not enough. Your SEO service provider should include all relevant business details, information, opening hours, reviews, photos, website, contact details, and physical address in the directory. If your business information varies on different directories, Google bots will not consider it an appropriate ranking choice.
Furthermore, having a business listing in Google My Business account is the most preferred choice. It helps in extracting your business details in the top results and helps in increasing your website traffic. This approach will help promote your local grocery store in the Toronto market and will make your web appealing to all.
As many people are busy searching via mobile devices, the usage of voice search is increasing day by day. Instead of writing queries, people prefer using Google Assistant or other voice searches to search for a query. Hence, making your website content appropriate to voice search is recommended.
For instance, you sell the best organic fruit ice-cream in Toronto. If someone is looking for it via voice search, your web content should be phrased accordingly. This is the task of your SEO service provider to make correct amendments for optimized results. The best SEO service in Toronto will consider this as an appropriate keyword and will publish content that can be appeared as voice search results.
It is important to consider that voice searches differ from typed queries. Typed queries can be long and properly formatted. However, voice search may only consist of essential keywords, like, organic ice-cream store in Toronto. It can be even shorter than this. Therefore, creating content and using the right keywords according to this ultimate trend will help boost your web ranking.
The E-A-T Factor:
Many will be aware of this term as it was introduced earlier by Google. Now Google has emphasized this as much as it can. Google bots prefer content that follows this E-A-T factor. It stands for expert, authoritative and trustworthy content.
Let us assume that your grocery store is selling some homemade stuff that proves to aid in digestion or boost immunity. Your SEO service provider should consider the Google E-A-T factor while promoting for that stuff. The content should be written by some health nutritionist or someone with an understanding of health sciences. The content should be published with his credentials to indicate the expert’s opinion and authority.
Furthermore, adding reviews by other healthcare professionals, along with appropriate contact details will help in creating a trustworthy bond. This is how your content will become appealing and viral on social media. Such content gets more shares and links that aids in SEO ranking.
Therefore, it is recommended that no matter what business industry you operate, SEO activities should be carried out by SEO experts. Your web ranking can improve if you hire for the best agency that keeps updates on the latest algorithms and Google ranking factors along with online trends. This is how your business ranking will improve, creating more sales.