Optimize Your Blog Content
When we say optimizing blog content, we mean perfecting it to a point. If it’s under or overdone, you might get surprising outcomes. A blog content over-optimized can get your site penalized. If underdone, you may never find your high-quality visitors.
These relevant visitors are your future customers or prospects that might show interest in your product or service thus, you can never let them go.
Top 10 ways to optimize your blog content
Here are ten tips to optimize your blog content so that more visitors can flow in:
Do an Extensive Keyword Research For Your Blog Content
There is no winning without proper keyword research for SEO. You know why? It’s because keywords are user search queries. If you don’t consider keywords while building your blog content, your audience will never find you. You must research and find keywords that have high monthly search volume and low competition.
Choose A Topic of Reader’s Interest
A good blogger finds a killer topic to the writer, but a successful blogger turns keywords into the topic. Thus, whenever a user is searching for a specific solution, your blog can appear on SERP and provide it. This is one of the proven techniques for SEO. Your main keyword or key phrase should be present in the blog title (H1) because that is one place that crawlers look first against a search query.
Write an Impressive Meta Description
Once the user has found your blog in one of the top positions, they would prefer reading a list or small description that tells what a blog has to offer. This is called the Meta description. It persuades the audience to click the blog link. Thus, make sure your Meta description is optimized with keywords and reflect what your blog is all about.
Hook Users With Introduction
A user has now entered your blog either after reading your title or Meta description, now what? You are supposed to engage them with the first few lines of your introduction. This is very important. If you are unsuccessful in doing so, your content, no matter how valuable, will go unnoticed. Start with a storytelling format or a hard-hitting fact that glues the audience from the very start.
Add Innovative Multimedia
This is the most promising tip and works every time. Innovative multimedia is when you think beyond images. Imagine gifs supporting your content. It adds a bit of drama and can make the mood light with too much content floating on the page. You can add podcast clips, customized videos, and edited screenshots. In case you want images in your blog, try clicking them or making them. For instance, if you have a food blog, it’s best you click the image of your meal and put it across your blog or even the featured image. This will get more attention.
Include Relevant Subheaders
Sub-headers break the content. They are usually H2, H3, and H4. If you want to write too much content and make sure your audience reads it, structure it. Headers show different sections of content. The user can either read from the start or jump directly to the section he wants to read.
Develop Long-Form Blog Content
If you are going to do research and find sources to collect information, why let it go waste? Instead of creating a short form of content, say 500 words or 800 words, how about choosing 1500-2500 words or even more. Long-form content is preferable, and even search engines support it for many reasons. For instance, if a user wants to know everything about Mahatma Gandhi, then a descriptive article can mention more instances from his life, and you as a blogger can include more keywords. A user will not have to migrate to other web pages to collect information because your one article is capable of providing all the information. Thus, try to aim for longer posts.
Include Supporting Data, Fact, Figures or Statistics in Your Blog
You have to engage and entertain your audience while they are reading your content. Thus, the best way is to find relevant facts and statistics and include them within your content. This can be informative, surprising, or might even shock the user. These can be great responses because it will make the user want more content to read and not leave at all.
Satisfy Users With the Conclusion At the End Of Your Blog
Do you know why the conclusion still holds a high place in blog content? It’s because the majority of readers are scanners or scrollers. They read the introduction and immediately jump off to the conclusion before they read the middle body. Thus, your conclusion should be a summary and justification of your blog topic. It must satisfy the user that they got what they came for. In your conclusion, you can use anchor text and interlink to one of your other blogs so that the audience doesn’t leave the website.
Add a Call-to-Action to Your Blog Content
A call to action is a must inside a blog. After all, you want your users to take action, isn’t it? It can be “subscribe to the newsletter”, “get a free checklist or eBook”, “download free templates”, “mail or contact us”, etc. This call to action can be placed after the introduction, in between the middle body or best in conclusion. Don’t let the user leave without a response. At a minimum, you can ask them to interact with you through the blog’s comment section. Remember; don’t include a different call to actions in the same blog. If you want people to subscribe to your email list then several call-to-action inside a blog should say the same thing.
Blogs are a way to entertain users but if used in full capacity they are the best source for getting conversion. Optimize your blog content to get attention from both search engines and users. Thus, you can hire blog content writing services to get the perfect business blogs that drive sales.