Small businesses are always looking to spread the word about their brand in the best way, and video marketing has become one of the most preferred marketing channels for small businesses. With its expansive user base (over 1-billion users) and broad reach, YouTube remains one of the best video marketing channels online. Moreover, video marketing on YouTube remains one of the most cost-effective marketing solutions available in the market today. This write-up seeks to look at how small businesses can leverage the potential of YouTube to promote and improve their business interests.
Ways of Utilizing YouTube for Small Businesses
Needless to say, your potential customers are already watching YouTube videos, and it is in your interest to make the most of the opportunity on the video-sharing platform. Let’s look at how a small business can utilize YouTube for marketing:
- Create Product-Based Videos:
One of the best ways to showcase your products that is easy to use, reliable, and high-quality, is through product-based videos. Ideally, you should be showcasing your videos from various angles and pay special attention to product usage videos. This can give a better idea to the audience on how the product fits into their overall lifestyle, enabling them to arrive at the purchase decision more easily. Besides, such videos are known to transform abstract benefits into more viable and real-world solutions in the customer’s mind.
Although such videos must be shot on high-end cameras, if you are operating on a tight budget, you can shoot on a smartphone by carefully paying attention to light and other aspects that may affect the final video output. You can also use any intro maker online for some attractive templates for your video. For a more professional approach to video making, you should develop a script beforehand to ensure all features and information related to the product get included without missing any crucial points or else you can simply click here.
- A Platform for Sharing Expertise:
Every customer, when selecting a brand, is looking to make the best choice possible within their means. The selection is based on online research and the availability of information. YouTube can be the platform to disseminate information about your product and its benefits in the form of videos. This is not about bragging; instead, it should convince the potential customer through tips, results on studies you have conducted, and case histories of solutions you have provided.
All these efforts will showcase that you a re the best in the business because you have in-depth expertise in your industry. With time, you will command thought leadership within the industry, which is another step to establish trust among the audience in an easy way.
- A Stage for Customer Testimonials:
Customers like it when there is proof associated with a product. More people will gravitate to your product or service if satisfied customers are talking about it. Customers are always looking for some certainty when they are making a product choice, and this gets reinforced if someone else who has used the product talks positively about it. Earlier, customers were satisfied with written testimonies, but the rise of video online has changed all that. Today, customers have become discerning even about video testimonials.
As a small business, you have to remain proactive with video testimonials and must actively solicit testimonials from satisfied customers. It can be done even within the premises where your product is getting sold. All you have to do is talk to the person and ask for permission to record the video and ask a few relevant questions. The final video will be more believable and closer to life than one done in a formal setting. Overall, testimonials remain a powerful component to influence customer choices.
- Establish Personal Connection
Customers choose brands based on personal equations and trust. YouTube provides the ideal medium that allows small businesses to connect to the audience at personal level. This can be done through videos where you are able to engage in storytelling and narrate your personal history with the brand and the major ups and downs in your entrepreneurial journey.
Through the content that you showcase, you will be able to establish your credentials as a business owner. This will depict a business that remains open and transparent about the way it does business, making the customer more comfortable in engaging with you as a brand. Remain conscious about making short videos to make a good impression without a barrage of details about your life and the company which may be counterproductive.
- In-Depth ‘How-to’ Videos
Regardless of whether your product is complex or not, it is always a good idea to make instructional videos that describe a step-by-step approach to product usage. This is pertinent for customers who remain curious about how the product fits into their overall lifestyle. Also, customers are more inclined towards a video about product usage than reading a manual about it. The ideal length for such videos would be around six minutes or so.
You can put out a list of these videos starting with product assembly, actual usage, features, and additional accessories. This will differ if you promote new software or an app. You would have to begin with how to get started and then delve into each feature of the software individually. You can begin the video with an impactful intro by utilizing one of the available intro makers online. It can be a good idea to couple ‘how-to’ videos with customer testimonials allowing the potential customer to get a complete picture of the product on offer.
- Real-Time Marketing
Apart from uploading videos, YouTube also allows brands to host live video events. This can be a good opportunity for brands to interact with their audience on a more intimate level. It can be done in the form of a webinar, interviews with experts, and live workshops. This will keep the audience engaged to your brand, and with time, they will switch into a loyal audience with undying brand loyalty.
If you have to make a good impact the first time around with your YouTube videos, then you should have an intro that catches attention. Choose a YouTube intro maker like this that is available free online with easy functionalities and features. This will allow you to create a YouTube intro without having to deal with the complexities of the entire process. Know more about this.
Ultimately, one has to remember that all the ways described here are restricted to the creation of videos. There is a long way ahead of brands in getting their video across the audience through active promotions. Your success with videos solely depends on the amount of viewership it generates.