With over 1.5 billion live websites on the internet, having strong SEO has never been more crucial. With so much competition online, you must ensure that your website is easy to find and that it ranks well in Google searches.
However, search engines, like people’s online behaviors, are always changing. So, how do you make sure your website is ready for the coming year?
Only by having a clear SEO website design approach will you be able to ensure that your site grows this year?
It may appear difficult to include SEO in all elements of your website. You may, however, keep ahead of the competition if you follow our seven website design ideas for increasing the crowd on your website.
1. The Site Must Be Mobile-Friendly
When creating a website, there are numerous factors to consider. Foremostly, your website’s design and appearance are crucial. Because many consumers just spend a few seconds on the first landing page, first impressions are crucial.
In 2018, mobile devices accounted for over more than half of all internet usage. This is a figure that has been slowly climbing in recent years and appears to be on the increase again over the years. As a result, if your content isn’t mobile-friendly, you’ll be at a disadvantage, which could hurt your SEO rankings.
If a website is not optimized for its screen size, mobile internet users are five times more likely to abandon it. Your bounce rate will rise if this is the case. It’s excellent for your Google analytics and beneficial for your business to encourage users to spend more time on your website.
Many Ottawa Web Design tools, like WordPress, allow you to see your website on various screen sizes. Google also has a mobile-friendly test that you may use to assess your site’s mobile optimization.
2. Get Your Snippets
The way Google shows search engine results pages is always changing and updated (SERPs). The utilization of featured “snippets” is one of the most recent trends. Snippets are paragraph snippet from the featured website that appears above the standard results at the top of the SERP.
Snippets are frequently provided in response to a question submitted to a search engine. The snippet will respond to the inquiry, decreasing the user’s number of clicks. These snippets are essentially the first few pages of search results. Your site must already be on the first page of Google results to be classified as a featured snippet.
Consider which inquiries a user would type into Google to find your website. Make sure you have material that explicitly answers the question and that those keywords are prioritized.
Spend some time examining which websites appear frequently in your industry’s snippets. Is there anything you can take away from them? It may take some time for your website to rise to the top of the search results, but it is a worthwhile goal to pursue and may be treated as a Local Seo Company strategy objective.
3. Get A Glimpse Of Video Seo
The addition of a video carousel is another of Google’s new features. Previously, video search results were presented at the top of the SERPs as three thumbnails. Google is replacing them with a carousel of considerably more videos that users may scroll through to see extracts in the future.
This means that significantly more video results will be able to reach the top of the page. On Google searches, YouTube videos score higher than any other video material. As a result, you should consider employing YouTube SEO in conjunction with the new carousel format.
Using YouTube videos to drive traffic to your website and reach a new audience is a great way to expand your reach.
4. On-Page Optimization
When people talk about SEO, they frequently allude to on-page optimization. It is a website owner’s approach to ensuring that their material is more likely to be picked up by search engines.
An on-page SEO plan would include the following steps:
- Searching for keywords and subjects that are related to your website.
- Keywords and secondary keywords should be used throughout the material.
- For photographs and media, title tags and meta-description tags are used.
- Internal links to other pages on your website are included.
5. Off-Page Optimization
The marketing and promotion of your website through link building and social media mentions are referred to as off-page optimization. This improves your website’s trust and authority, attracts visitors, and improves your SEO ranking.
You can start link building in a few different methods to improve your off-page optimization. You can write guest posts on other sites and submit your website to directories and product pages.
When it comes to link building, it’s critical to constantly employ keyword-rich anchor text. This increases the likelihood of the link being picked up by the search engines.
6. Voice Search
One of the most important things to keep in mind when optimizing for voice searches is that voice users utilize different terminology than text searchers. Consider the language while optimizing your site to respond to users’ questions.
A text searcher might enter “George Clooney movies,” whereas a voice searcher might say “what movies has George Clooney starred in?” So, while you’re producing your content, try to incorporate some of this conversational manner. Use questions as hooks in your blog entries to ensure that they are found by voice searches.
7. Keep Updated Content
No search engine likes stale content. A website that hasn’t been updated in a long time won’t rank well in search engines. Users are turned off by a website that does not look fresh, so a stale website is more likely to have a high bounce rate.
In any case, it’s a good idea to maintain your site up to date. Checking each page regularly can also help you stay on top of things like broken links. However, when it comes to SEO, the freshness of your website is critical.
Summing up, ensure your website content is up to date and looks fantastic on any screen size.
Please don’t hesitate to contact us if you need assistance with your SEO strategy or would like to learn more about our site web design services.